Ring shopping at the local jeweler had been, up til I came across your site, a very trying and dull process. Given I have little intention of wearing the ring at work due to safety considerations, the formality of purchasing a metal band to wear for all of 15 minutes seemed to explode out of context when I went to the local jewelers. I will not be comparing sparkly things with my mates down at the pub, so I simply needed something to fit my finger and my budget without the frilly shenanigans and up-selling. I gave up on the local chain stores and went to the Internet, resigning myself to find a US-based site which would have been a fraction of the cost, but would be a while in coming in the post. I was surprised to find an Australian site, frankly, but when I saw the rings and the prices I was very happy. The layout of the site was really straightforward and I found a ring I wanted in less than 15 minutes. I made my order and forgot about it, until the ring arrived 2 days later (even to a regional destination). I think you've got your clientele's needs sorted out. Blokes want something easy, cheap and good quality without having to jump through dozens of
hoops and Mens Rings Online does that. Good job.













